Lessons from the 2022 Holiday Shopping Season

Lessons from the 2022 Holiday Shopping Season

How was your holiday sales season? For many retailers, the holiday shopping season felt as close to a return to normal as could be hoped for. This does not mean everyone had a great retail season; but some of the disruptive forces from 2020 and 2021 abated, such as...
How First-Party Data Helps Advertisers

How First-Party Data Helps Advertisers

First-party data is more important to marketers than ever, according to a newly published survey by Acquia and Vanson Bourne. The two companies surveyed U.S. and U.K. marketing executives about their growth strategies going into 2023. The study found that: Marketers...
Three Takeaways from Cyber Monday 2022

Three Takeaways from Cyber Monday 2022

The numbers are in: Cyber Monday was a success. And not because inflation made purchasing volume seem bigger than what it was. No, demand fueled a big day for anyone selling online. According to Adobe Analytics, Cyber Monday generated $11.3 billion in sales online....
Advertising in the Metaverse

Advertising in the Metaverse

What will advertising in the metaverse look like? Gaming platform Roblox platform recently provided an answer by previewing a new advertising format, Immersive Ads. Immersive Ads make it possible for businesses to build 3D portals, where players of games on Roblox can...