Why Third-Party Cookies Might Die, Anyway

Why Third-Party Cookies Might Die, Anyway

The advertising industry has been involved in a waiting game since 2020, which is when Google said it would eradicate third-party cookies in the Chrome browser. The wait came to an end on July 22, when Google reversed course and said it would not kill third-party...
Why College Athletes Are a Co-Branding Gold Mine

Why College Athletes Are a Co-Branding Gold Mine

As college athletes have been appearing increasingly in the marketing world, it is clear that the landscape of sports marketing has shifted completely. No longer are these athletes limited to the exposure and branding that their universities allowed for; instead, they...